I Love Paper. I can’t imagine living without it. Holding a book or a magazine with my hands, the smell of fresh ink, the texture, the color... paper is everywhere and we use it anywhere in our daily lives.
Technology is taking a huge role in the way we communicate, e-mail, blogs, electronic newsletters and PDF documents just to mention a few. How many times we read at the end of an e-mail “Please save a tree. Don’t print this e-mail”. But what if you want to print it? If you need to highlight key points or simply because you prefer to read from paper and not only from the screen?
I think is not a matter of age. Young generations these days manage technology much better than seasoned professionals, but even businesses that are up to speed on the latest and greatest technology know that a successful campaign can work better with a combination of mediums.
As an example, by giving your customers something tangible like a brochure, you are creating an emotional connection, an experience. They will feel it as something of value. They will go to your website and other social media where you have a presence by reading your address on the printed piece. Or by starting a promotion with a direct mail letter that leads to download an e-coupon or to enter a code on your website. Everything is connected now, but print is not dead.
Print is not as evil as it sounds lately.
Some time ago, I attended a presentation. As part of a successful campaign, Domtar Paper provided us with interesting information about the use of paper.
Some of the important points are:
- It's easier to learn on paper.- It's one of the most recycled products on the planet.- Well-managed, FSC certified forest guarantee that future generations will be able to experience nature, not just read about it.- Paper creates jobs in communities where people need them most.- Opening a nice envelope is surprisingly exciting.
If you want to learn more about why paper is good for your business and other interesting information, go to the Paper Because website.
And for some ideas and reasons why paper is so important, watch this fun video.